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Creating Value Through HR Transformation

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January 5th, 2010    

Webcast presented by Dave Ulrich
Tuesday, January 5, 2010

As the business context evolve, talent and organization issues are becoming more important to line managers and expectations for the HR profession are increasing dramatically.

Advancing technologies require individuals and organizations to develop the capacity to change. Globalization demands global mindsets and organizational leverage. New employee demographics call for sensitivity to the employee expectations of the future. Societal and political trends compel companies to lobby for and respond to legislative and social realities. Growing customer choice drives companies to develop innovative service capabilities. Increased investor awareness of intangibles shifts attention to the processes of creating profit and financial returns.

All these external shifts have moved HR issues toward the top of senior management agendas. When CEOs are surveyed, in their top five concerns include issues such as talent, leadership, strategy execution and managing change. Leaders who help build individual competence and organization capabilities are more likely to succeed than those who do not. HR professionals can help make this happen.

HR transformation means that investments in HR can create value not only for employees, but also for customers, investors and communities. This Webcast explains four phases of HR transformation:

  • Why: The presenter will identify business contexts — including globalization, customers, financial markets, demographics, and social conditions — that demand more of HR professionals. HR transformation begins by understanding why HR transformation matters.
  • What: Understand the outcomes of effective HR transformation; the capabilities an organization must have to succeed and the intangibles that investors value. Learn how to conduct an organization audit to determine the right capabilities.
  • How: Discuss three parts of an HR transformation — 1. How to build an HR department with centers of expertise, shared services and embedded HR; 2. How to align, integrate and innovate HR practices related to people, performance, information and work; 3. How to upgrade the competencies of HR professionals. Gain specific models for making HR transformation happen.
  •  Who: Learn who plays what role in HR transformation, from HR leaders to line managers, employees and outside advisors.

Webcast participants will get a clear HR transformation roadmap so that HR can deliver value.

About the Webcast Leader

Dave Ulrich is a professor at the University of Michigan Ross School of Business and a partner at the RBL Group, a consulting firm focused on helping organizations and leaders deliver value. He studies how organizations build capabilities of leadership, speed, learning, accountability and talent through leveraging human resources. He has helped generate award-winning databases that assess alignment between strategies, human resource practices and HR competencies. He has published more than 150 articles and book chapters, and 22 books. He edited Human Resource Management for 10 years, served on editorial board of four journals, the board of directors for Herman Miller, and the board of trustees at Southern Virginia University. He also is a Fellow of the National Academy of Human Resources.

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